Friends At Mafundi Cultural Track

Strategic Communications Plan

This project outlines a strategic communication plan to
support Friends At Mafundi (FAM), a coalition dedicated to preserving the art, culture, and history of the Watts
Neighborhood.

Workplace Diversity in California Tech

DEI Campaign Strategy

A strategic campaign collaboration between CHIEF and Google was developed to increase diversity in AI roles, rebuilding public trust, and positioning the tech giant as a leader in ethical and inclusive technology.

Huda Beauty: Get Her Shine Back

Integrated Media Buying Plan

The “Get Her Shine Back!” campaign was designed to leverage Huda Kattan's return to the company, align with the trending "no-makeup makeup" aesthetic, and expand Huda Beauty's reach in the U.S. market.

Emojis in Interpersonal Communication

Primary Research and Analysis Study

Study conducted to distinguish the difference in understanding of emojis across USC college students and to determine the effectiveness of emoji communication when conveying an intended message.

Tour Australia: Easy Breezy Escapes

Digital Media Campaign

"Easy Breezy Escapes" is a digital content campaign aimed at simplifying the often overwhelming process of planning a family vacation. This project showcases my ability to blend strategic insights with creative digital storytelling to deliver engaging and user-friendly travel solutions.

Vegan Street Fair Los Angeles

Media Press-Kit

A media-focused initiative highlighting the strategic messaging, promotional assets, and creative elements needed to bring this vibrant plant-based event to life. This press kit features outreach tactics, visual branding, and community engagement strategies that celebrate healthy, eco-friendly lifestyles.

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