An integrated media plan developed in collaboration between Huda Beauty and M.A.D Agency, designed to reintroduce Huda Beauty’s signature products and innovative legacy to the US market through a multi-channel campaign.

Increase brand awareness and drive consumer engagement by showcasing the Faux Filler Extra Shine Lip Gloss and promoting an exclusive summer collection preview, ultimately positioning Huda Beauty as a leader in the evolving no-makeup-makeup trend.

Leveraging a mix of digital advertising, influencer collaborations, out-of-home activations (including a high-profile pop-up event at The Grove), and direct mail initiatives, the plan is data-driven and tailored to engage diverse audiences and drive measurable business outcomes.